Business Management Review

Johnny Grow Brings a Unique Business Growth Consulting Method

Chuck Schaeffer,  Johnny Grow | Business Management Review | Top 10 Revenue Operation Services ProvidersChuck Schaeffer, Director, Johnny Grow
Revenue Operations consultants help their clients increase revenue.

But by how much?

Well, that depends on the consultant.

Most consultants strive for as much growth as they can get. But lofty and arbitrary goals lack the precision planning to cross a clear finish line.

Johnny Grow takes a different tact.

It helps clients achieve Best-in-Class revenue growth performance.

It’s a specific goal with a clear target. Even better, it’s a destination that outperforms the market and most competitors.

Best-in-Class performance is measured as companies that rank in the top 15% of revenue growth within their industries.

Exhibit 1: Companies that rank in the top 15% are designated in the Best-in-Class archetype.



A Challenge Worth Solving

Is Best-in-Class performance something your company should consider?

Well, consider the following.

Our research and experience show a recurring pattern among lower growth companies.

1.They incur challenges maintaining customer relationships. They know customer expansion is needed but struggle to make it happen.

2.They lack a data-driven revenue growth framework. Instead of applying a calculated route to revenue maximization in the least time and cost, they move forward with hopeful explorations and attempt to figure it out on the fly.

3.Planning is more of a year-to-year continuation of the status quo. Operational execution is mostly piecemeal tactics and business as usual.

4.Lower growth companies generally do not know what programs deliver the biggest financial uplift. So, they pursue what they know. But this just perpetuates their situation.

Companies committed to change and transformative growth are best served with a purpose-built business growth methodology.

The Journey to Best-in-Class Company Growth

There’s a prescriptive path for companies that want to be the top performers in their industries.
We know from proprietary research that companies in the Best-in-Class cohort operate differently than their lower growth peers. They differ in their business strategies, operational processes and use of technology.

Based on this research and over 3 decades of business consulting experience, Johnny Grow developed the Ascend Business Growth Methodology.


It’s a data-driven approach to help our clients systemically increase their company growth.

It’s needed because business growth recommendations without supporting data are just opinions.

And it’s organized into a holistic business growth blueprint that can be streamlined and automated. It’s particularly effective in creating an operating model that harmonizes people and processes to support growth and scale.

Ascend is built on evidence-based best practices. These are methods validated by field research and used by the top performers. They are measured with performance analytics and fully leverage technology automation. And because they are data driven, best practices can be modeled to show investment, time to value, and payback.

Best Practices change the question from "What can you do to increase revenue?", to "What should you do?" based on the lessons and results achieved by your top performing industry peers.

Our experience with clients shows that if you have the right growth model you can actually incur a lot of operating missteps and still achieve your revenue and profit objectives. This reminds me of a quote by Robert Wood, an Army General and later company executive, who said "Business is like war in one way. If its planned strategy is correct, you can make any number of tactical errors, and the effort will still be successful."
  • The Ascend methodology lives at the intersection of strategy and execution. It’s a science-based and prescriptive approach to company growth. And because it fully leverages technology automation, it builds its own momentum. It becomes self-sustaining like a flywheel. It’s a systemic approach to achieve Best-in-Class performance results.


Summary

There are many business growth efforts you can try, and every one of them delivers a different result. Some deliver big and some miss altogether. Many achieve temporary or one-off results. Company leaders don’t have time for trial and error. They want to know what works.

They want calculated and consistent growth without heroics. They want top-line and bottom-line results without delay.

The Johnny Grow Ascend methodology is a purpose-built business growth model built on a combination of proven growth strategies, evidence-based best practices, and supporting technologies that collectively maximize revenue growth.

So, for companies looking to shift their growth practices from hopeful explorations to data-driven execution that brings visibility, predictability and scale, consider Johnny Grow to assist in your journey to Best-in-Class performance results.
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